Marketing Case Study Essay Example | Topics and Well Written Essays - 1500 words

Marketing Case Study - Essay Example The IKEA products are often referred as ‘start up furniture’ which is bought by the consumers for their first home. It is due to this reason that the company focuses on income level, age, education etc while targeting the market segment. The market has been segmented in the following manner: Segment Age Group Annual Income Level Psychology Education 1 18 - 25 >$ 34500 This particular age group has a tendency of being driven by social trends. They generally do not possess much knowledge about ethical trading. High school and College (education) 2 26 - 35 $34500 - $ 68000 This age group has knowledge related to ethical trading and they remain ready to purchase quality products by paying high prices. College and masters level (education) 3 36 - 65 >$ 69000 This age group purchases products in order to represent their self image in the peer group. Educational level does not have any influence on the purchasing behaviour of this particular age group. IKEA mainly targets the y oung group with lower income level (Business Today, 2013). The affordable price offerings increase the demand of the company’s products in the market. The college students those who belong to the young generation cover wide target market for the company as it mainly consists of those individuals who are planning to purchase furniture for 1st time. Another target segment set by IKEA on the basis of demography is the family life cycle. The company targets new families who require furniture for filling their houses but do not have high money to spend for this purpose. IKEA always provides quality products and services to these young families and they provide stores which are entirely environment friendly. The stores have specially designed playing area where the parents can keep their children at the time of shopping in order to complete it in a peaceful manner. The company targets those customers who want high value for their money invested and opt for quality products with com paratively cheap prices. Thus from the above table, target segments 1 and 2 are the target segments for IKEA. Answer 4 PESTEL Analysis Pestel analysis would help in the environmental scanning of IKEA (Lorat, 2009). Political The level of consumer taxation and corporate tax which is regulated by the political authorities of any particular country has an effect on the after-tax income of any corporation. The corporate tax rate has an impact on the profitability of the organization thereby affecting the after tax income as well. IKEA regional earnings are generally subjected to the regional tax laws. The corporate tax rate of any region has an impact on the business structure as well. The special business structure of the organization plays a vital role in the tax rate. IKEA business structure has a subsidiary model which instructs the subsidiaries of the company to abide by the regional tax rules and regulations. In addition to the corporate tax, the trade barriers such as tariff and quotas also have an effect on the businesses. The major reasons behind imposing tariffs and other trade barriers are: protecting the local employment, retaliation, national security etc. However imposition of tariff increases the prices of the products that are imported in the country. This benefits the local producers in place as they are not forced to raise the prices. In case of IKEA, their higher reliance on the local producers rather than import of the products decrease the extent of influence of tariff and other trade b

Ancient greek art paper Essay Example | Topics and Well Written Essays - 500 words

Ancient greek art paper - Essay Example These figures are seen throughout the Aegean period. This is a clear indication that these figures were adored mainly among people of Crete and Greece (van, Schaik, 11). Interestingly, one of the well-known marble figures is mainly musicians; one who is a harp player, and another one who is a pipe holder. These are dated around 2500 BCE. These are considered the earliest extant musicians in the Aegean. Majority of the figures during this period were mostly women ranging from simple adjustment of stone to developed figures resembling human beings. Some of these figures had natural proportions while some were idealized (van, Schaik, 19). It is important to note that high number of these figures during Spedos type depicted uniformity and proportion, a clear indication that they were planned with a compass. Additionally, through scientific analysis it is evident that the surfaces of these figures were painted with mineral based pigments-azurite for blue ores or cinnabar for red. The figure in the Appendix shows a male seated on a high-backed chair playing a stringed instrument to assist him as he sings. Painted information that originally inflated the figure has currently been eroded into a plain white marble (van, Schaik, 22). Despite this, the information is still legible and engaging. What is interesting about this figure is its elegant wedge shape. The marble figure tilts back his head drawing his lips frontward. This enables one think or imagine words that he is likely to singing. Additionally, his ears are prominent. This enables him to hear his own music (van, Schaik, 26). The arm muscles and vigilantly articulated fingers suggest his capability as a musician; he releases his right thumb, maybe to sound a note on a string. The back of the musician’s head was painted maybe to show a close fitting cap. It is evident that he holds the front of the harp by use of his hands, and placing it on his leg and shoulder in

Homosexuality and Religion Term Paper Example | Topics and Well Written Essays - 1750 words

Homosexuality and Religion - Term Paper Example Human beings have inherent rights that States – and the Church – have the responsibility to protect. These rights are innate in them from the time they are born and no state can deprive them of such fundamental rights (Yecies 790). The question is: Is being gay or homosexual a fundamental and inherent right that States or the Church has to protect? This is a question for many theologians and scientists to debate. If being gay or homosexual is an inherent right then the Church must protect homosexuals and permit same-sex marriage. But as they say, it is open for debate. One thing is certain though – homosexuals are human beings and they have the right to be a part of the church as homosexuals. The UDHR espoused â€Å"a Kantian right to equality and moral autonomy for every human person into the circle of the family†, and according to this notion of human rights, there is equality in power and responsibility between the family’s adult members no matte r the sexual orientation. â€Å"In the human rights scheme, gender hierarchy is anathema† (Raday 211). ... Homosexual or heterosexual is not defined in the Bible as we are all members of humanity saved by the cross of Christ. In Christ, we become perfect and fully human but Christ’s work has yet to be completed. In other words, the term homosexual or heterosexual has a religious connotation. Homosexuals and heterosexuals do not defined themselves on the basis of their biological make up, or cultural orientation. To be homosexual or heterosexual is itself a conduct which is the result of factors beyond our control. A homosexual, that includes gay or lesbian, has sexual thoughts towards persons of the same sexual orientation (Bradshaw 120). Main Body Laws on homosexuality have traditionally been governed by promoting traditional morals. Gays have been considered â€Å"other† (Kershaw 559). This means gays are not considered the same with women, the disabled, or racial minority, or they are different. In the United States, even if federal laws prohibit discrimination on the bas is of race and gender, there is no law that explicitly protects homosexuals (qtd. in Kershaw 559). On the question of homosexual’s fundamental right, there are pros and cons to the argument that being gay is a fundamental right but sometimes it depends on what country you belong, i.e. according to the cultural orientation of that country. The UN encourages States to protect their citizens of fundamental rights. What is clear is that it cannot force a State to protect homosexuals of their â€Å"fundamental right†. What does the church, the Catholic Church in particular and other Protestant denominations, say about it? They can be divided about the issue. True, the Catholic Church and other monotheistic religions have condemned homosexuality,

Cat People Psychoanalytic Analysis Essay Example | Topics and Well Written Essays - 750 words

Cat People Psychoanalytic Analysis - Essay Example This incredible heritage reflects greatest, deepest and therefore most important components of our life. Carl Jung life’s work provided his readers all across the world with great meditations on the matter of life and death, violence and love, soul, spirit, purpose of human existence and even further away in the sphere of unconscious and therefore out of time and space, deeper than scientific approach somewhere on the threshold of religious patterns and philosophical discoveries. â€Å"Cat People† is named horror movie but it`s not a real horror from the cinematic point of view. From that point it is more of a psychological thriller and psychology in this film is exactly the prism through which it will be discussed. The plot of the film briefly consists of interactions between 4 people which are: Irena (main heroine), Oliver Reed (her admirer and later husband), Dr. Louis Judd (psychiatrist of the main heroine) and Alice (Oliver’s co-worker and later lover). Main heroine sees herself a descendant of the ancient mystical evil-worshippers who are half cats and half people. Long time ago these people have been punished for their blasphemy and even killed but some of them escaped to the woods. Our heroine tells it to her admirer Oliver whom she meets. Despite it is being truth (though only for the aesthetical effect and more as an allegory) he says that she is too imaginative and therefore it’s all just a silly fantasy. Then they agree to marry each other and this serves as a movie’s starting point of interest because if woman says that she feels like some living creature (panther) lives in her and can break out in the moment of the most passionate and intimate expression (sexu al orgasm) and her lover agrees to marry her then eventually almost anyone would wait for further conflict. This conflict doesn’t make viewer wait for him too long (film is really short) with Alice who is Oliver’s co-worker becoming a reason for Irena’s

Human motivation Essay Example for Free

Human motivation Essay Sometimes, people are given choices to work within a group or to work alone. As expected, the answers vary. Some prefer to work within groups where they share ideas with some people, get directed at or give instructions. On the other hand, some prefer to work alone. They set their own rules and practice their own rights. Autonomy is giving oneself his right to rule. Autonomy is being applied to other fields of studies like medicine, politics, philosophy and moral studies. In politics, if one wants to be autonomous, then he or she should not be supervised by the government. Autonomy means independence from any higher power. Most autonomous regions in the world are made of the Muslim population. In the field of medicine, however, autonomy is obtained by a patient in which the decision to perform a delicate procedure on him is a choice for him to make. Autonomy in the medicine industry comes in during life-and-death situations. A patient is granted autonomy to decide what he thinks he deserves best. He is made to decide for his own life. Minor patients are not granted autonomy yet, which is why the parents or guardians do the decision-making for the patient. (James, 2000, p. 43). Usually, when autonomy is taken in a philosophical or moral perspective, a man is naturally put into a dilemma where he is against himself. There are rational and un-coerced decisions which he has to make. How does autonomy help in human motivation? Take for example the Muslim rebels who are experiencing autonomy not just from a country but probably from the world. They are pretty much determined to fight for their right and their land. Too bad it has caused plenty of lives. Likewise, autonomy helps a person stick to his goal. It serves as a guide for him to accomplish whatever it is that he intends to do. How one can allow another to decide for himself is a way to get life going. Autonomy is a tool to know the two sides of any issue, discussion or concern. (Adams, 2001, p. 43). Autonomy helps one person to make great decisions. The power to make rational decisions is a big thing. It serves as a guide for him to keep inspired in whatever one is achieving. References Adams, L. (2001). On Rebels and Terrorists. Cambridge: New Life Publishing. Caine, S. (2005). Impact of being Autonomous. Oxford: Oxford Publishers. James, J. (2000). Politics and Ethics. Massachusettes: Sunderland Press. Serendon, R. (2006). Making Great Decisions. Oxford: Oxford Publishers. Zosimo, D. (2006). The Power of Autonomy. New York: Misit Press.

Communication in Children and Families

Communication in Children and Families Table of Contents (Jump to) Introduction Answer to Question 1 Answer to Question 2 Answer to Question 3 Answer to Question 4 Answer to Question 5 Answer to Question 6 Conclusion References Introduction Effective communication between parent and children the most important and difficult field of communication. There should be logical way and scientific approach according to different needs and requirements. To understand the process in a better way, here are some key points to be considered before stepping on to it. Answer to Question 1 Demonstrate judgements regarding the importance of effective communication with children and families It is very hard to understand the psychology of children in a family or a society but it is extremely important to understand that as it affects the behavior of a kid on a huge basis. There are some key reasons that show that why it is so important to have an effective communication with children and families:- A positive relationship between children and their families is vital for the youngs childrens well being Parents are the kids first teacher, they learn from them only Parents behavior as in what do they follow at home with their young babies and children has a major impact on intellectual, social and emotional development Better relationships amongst children and parents are achieved through better communication only A clear and thorough communication or talk can omit all the misunderstandings and the possible barriers. It is important to share your previous experience and what you already know about communicating with parents and children and its significance as it helps you a lot while learning new things. It will clear the objective of understanding the importance of communicating between children and parents more easily. â€Å"It is not who you are as a parent that enables your children to be effective learners but what you do that makes a difference† (Peers Early Education Partnership 2005) These lines says allyou need to understand your responsibility towards the children and learn how to communicate to make them better for future. Here, in the communication part with the children, the professional relationship is important as well. For brief, professionals have contracted through a formal agreement to be responsible for the care and wellbeing of someone else’s child. So, there is very thin line between professional friendliness and relationship with children and as a parent you need to understand that properly. (Anon., 2005) Answer to Question 2 Employ the principles of how communication works, children’s early communication skills and supporting strategies and approaches Communication works in many ways, it helps building relationships. Communication can actually start with children’s early communication skills as well. The children’s early communication includes various different ways:- Crying Looking into your eyes Smiling Laughing Sounds Babble and ‘talk’ – pretend conversations Now how can we, as parents talk to them? The process of communication with babies involves a many ways like as follows:- Talking to them in a very special manner Touching them and make them feel safe and secure Playing with them making expressions and faces For a babys well-being and development, emotionally and intellectually; sensitive and responsive communication is extremely important. It makes the child feel at home amongst the loved ones Babies are the most ready ones to talk and play with people when they are awake, playful and alert Recognize the babys state, try and respond to it in a particular way and support the babies in developing a sense of self You just follow what the baby is trying to convey Try and talk to the baby in the manner thinking what it is like for the baby You can help the baby regulate its own mood by playful gestures, music and expressions Read their signals and respond to them accordingly. Those who does that develops a strong bond with the babies Nonverbal communication is best at the early stage of communication with the babies Be and look positive all the time in front of the babies, it is important for their growth of the social brain. The positive looks stimulates the social growth of the babies (Anon., 2008) Answer to Question 3 Evaluate barriers and challenges which may impact upon effective communication between practitioners, children and families Barriers and challenges in effective communication are those factors that hinder good communication between practitioners, parent and children. These barriers take shape according to the situations and places such as at a societal level, Brandt (1998) notes that the parents or people in general are becoming increasingly estranged from public institutions. Sometimes it is actually very problematic and hard to reach families. To solve this problem, first of all make a note about who are the families that you think may find it hard to reach and communicate with services? Then spend time with them discussing different issues faced while establishing effective communication between parents and children. These families may have characteristics as follows: Different cultural backgrounds English as an additional language Different family backgrounds Different personalities Lack of confidence and self esteem Learning difficulties Literacy skills Physical difficulties Psychological difficulties All these characteristics act differently during the establishment of effective communication between parents and children. For example, sometimes parents cannot cope up with the changing trend and thus the gap of understanding between their cultural preferences and the children cultural preferences widens. Also, if the practitioners use â€Å"their own cultural lenses† to interact with culturally and linguistically diverse parents, there occurs a problem. Lets take another example regarding psychological difficulties. On a parental level, a parent’s own negative school experiences may impact positive relationships with teachers, or parents may simply not understand how to effectively interact with the children regarding their educational system. Similarly, economic, time constraints, lack of technology may also be primary obstacles to effective communication. All these barriers and challenges may be eliminated with a traditional yet significant 5-15 minute parent conference that offers little time for meaningful communication regarding a child’s academic and social progress. This can be act as an open platform for interaction within practitioners, parents and children. (NCB, 2008) Answer to Question 4 Reflect on the importance of enabling positive environments to promote communication between children, families and professionals For establishing an effective communication between professionals, parents and children, it is extremely vital to create a positive environment for the communication to take place. As a professional, you soon learn that children and parents are a two-for-one deal: Developing confident relationships with parents is precarious for providing the best care possible to their children. So being friends with the parents help a lot here. To ensure the same, as a parent, you can test it. For example, Amanda got into her car, really angry. When she dropped off her 22-month-old, Nyra, that morning, she mentioned to the baby sitter and her friend, Reeta (who look after Nyra), how impossible Nyra has been in the mornings. She drags her feet, doesnt want to get dressed, pitches a fit about which outfit to wear—its been practically impossible to get her out the door. But to her surprise, Radhika tells Anna that Nyra is an angel while talking to her. She listens each and everything that Radhika asks for and thus Anna is relieved that her child is in safe hands. For understanding the children in a better way, you first need to be more close to the parents by following these simple steps:- Notice how you are feeling with kids beahviour Look at the interaction from the childs point of view. Develop a sense of grasping the surroundings with a childs eye Partner with parents, talk to them more-n-more and understand their need Look for a scope of compromise Tell the parents not to fight or create an awkward situation in front of their kids Ask them not to follow their so called bad habits in front of the kids and try and avoid such stuff as much as possible Listen to children and their queries, needs and expectations and act and ask the parents too to act accordingly Promote healthy and knowledgeable practices at home and so on (McDonald, n.d.) Answer to Question 5 Importance and role of intervention strategies, approaches and techniques supporting the development of effective communication In developing effective communication between parents and children, supporting intervention strategies, approaches and techniques act as major helping factors. What is intervention strategy? According to Desforges (2003), in the intervention strategy, effective settings consider what the major barriers are for their own communities and work proactively to remove them. The strategy involves Establishing formal and casual relationships with families and children Knowing the families in a much detailed and better way but not intervening somehow is a thing to keep in mind Talking and discussing about the needs and expectations of families Offering a good range of options and choices for involvement and participation in the learning process that are truly match with the family colors Observe and observe the knowledge and understanding level of the parents, value them and try to enhance the same incorporating different techniques Now, what are techniques? You can follow several techniques to achieve your aim of effective communication:- Ensure a friendly warm welcome to parents by keeping in mind their expectations Ensure physical environment is welcoming. This is because it encourages the proximity factor Proactively plan how to include families like organizing a fun seminar or some musical learning process Ensure all staff have training in inclusion and equalities policies and procedures Home visits may be planned to help develop relationships with parents and children at the same time Ensure all aspects of family life are considered properly e.g. child-minding For the approach part, you can create and develop your own or just research and follow that suits you the best like The Hanen Approach says, there are three main steps of developing effective communication i.e. Observe Wait Listen Collectively, these steps are referred as Owling Similarly, you can consider the Camdens communication approach which says:- Stop, Look and Listen Here too, the listen factor is being emphasized. So, for any approach, the listening habit should be developed prominently. (Anon., 2012) Answer to Question 6 Professional skills and attributes in developing positive communications with children and families The professional skills and attributes while establishing or developing positive communications with children and families involve certain practices. Majorly divided in three groups namely, Collaborative, Effective and Reflective, these practices are as follows:- Collaborative 1. Family-centered practice 2. Partnerships with professionals 3. High expectations for every child Effective 4. Equity and diversity 5. Respectful relationships and responsive engagement 6. Integrated teaching and learning approaches 7. Assessment for learning and development Reflective 8. Reflective practice i.e. how to react to certain communication or actions Professionals collaborate with families and the children for effective communication. They communicate and plan partnership ways to achieve the best practice to be followed They work in groups across different planned settings so as to support the positive behavioural changes and attitude/ learning transitions for children They always ready to learn from each other as effective communication is a give and take relationship The professionals try to understand their own and others roles as well. After understanding the same, they make referrals whenever and wherever there is a need These professionals are truly committed to work in partnership and in groups so that they can achieve the best possible results for children The skills in quick look- The professionals work collaboratively to share information and messages. They logically plan communication procedures to ensure universal approaches to kids learning and development Each professional understand another’s practice, skills and expertise so as to get inspired and make referrals whenever needed according to the appropriate situation Acknowledging the significance of changes within and across early juvenile services and schools is one of the main skills the professional should possess. It is in order to ensure that children understand the process and have an active role in preparing for these transitions They build on kids’ prior learning and involvements to build continuity for their learning journey and development of personality (Aguliar, 2011) Conclusion The key formula for effective communication is to observe, listen and think and then act. You just need to be logical and updated in terms of planning procedures. Observe the behavioural pattern of children, their growing needs, expectations; understand the cultural values and beliefs of their parents and mix them well according to the latest trend because for an effective communication, one need to be updated and well informed. References Aguliar, E., 2011. 20 Tips for Developing Positive Relationships With Parents. [Online] Available at: http://www.edutopia.org/blog/20-tips-developing-positive-relationships-parents-elena-aguilar [Accessed 29 April 2015]. Anon., 2005. National Literacy Trust. [Online] Available at: http://www.literacytrust.org.uk/talk_to_your_baby/policy_research/1713_research_birth_to_school_study-a_longitudinal_evaluation_of_the_peers_early_education_partnership_peep_1998-2005 [Accessed 29 April 2015]. Anon., 2008. The National Strategies. [Online] Available at: http://idponline.org.uk/downloads/ey-slcn.pdf [Accessed 29 April 2015]. Anon., 2012. Positive Approaches to Challenging Behaviors,. [Online] Available at: http://www.cmhcm.org/provider/centrain/Training_Units/POSITIVE_APPROACHES.pdf [Accessed 29 April 2015]. McDonald, K. R. a. M., n.d. Promoting positive education and care transitions for children. [Online] Available at: https://www3.aifs.gov.au/cfca/publications/promoting-positive-education-and-care-transitions-childr [Accessed 29 April 2015]. NCB, 2008. Principles of engaging with families. [Online] Available at: http://www.ncb.org.uk/media/236258/engaging_with_families.pdf [Accessed 29 April 2015].

Womens Right to Vote :: American America History

Women's Right to Vote After reading Francis Parkman's article, "Women Are Unfit to Vote", I found myself both offended and annoyed. His arguments were not only shaky, but they were also illogical. He states that the family has been the political unit; consequently, the head of the family should be the political representative. He goes on by stating that women have shared imperfectly in the traditions and not in the practice of self-government. Lastly, he suggests women might vote that men should go off and fight in war. Not only are these statements wrong, but they are very much so offensive. Women are humans, too, and they should be treated how a man is treated. We are, after all, of an equal race, so why do we women not get the right to vote? In my opinion,this question cannot be answered logically. Many reasons can contradict Parkman's statements included in his article, and I plan to do so. To start with, Parkman declares that "the family, and not the individual, has been the political unit, and the head of the family... has been the political representative of the rest." He is saying that the men are the head of the family; therefore, they should be the ones that vote. But what if the head of the family is a woman? Let's say, for example, the husband dies unexpectedly, leaving the woman behind to raise the children and take the position as head of the family. Does she then get the right to vote? Or do we simply deny her that right because she is a woman? According to Francis Parkman, the head of the family is the political representative, and no where in that statement did he once specify the head of the family could not be a woman. Therefore, as long as the woman is the head of the family, they should be granted the right to vote. Many circumstances in one's life may cause them to become, without notice, the head of their family. As quick as they become the new head, they should then be allowed to vote just as quickly. If they are denied that right, then Parkman's statement is false. The head of the family should not be limited to just being a man, and neither should the right to vote. Parkman follows by commenting that "they [women] have shared very imperfectly in the traditions, and not at all in the practice of self-government.